The idea may have been a little bold, coming from a car brand whose products are largely considered to be part of a man’s world: create a vibrant place for women, in which they can connect and exchange ideas, but also learn about their understanding of mobility. However crazy it may have sounded – five years ago, my colleagues at Mercedes-Benz and I did just that. In September 2015, we launched She’s Mercedes, an initiative dedicated to inspiring, connecting and empowering women worldwide, thereby creating a dialogue that transcends cultures, industries and experiences. Why did we do that? For one, because respect and diversity are elementary principles for Mercedes-Benz. And also, because we believe that the power of inspiration can achieve outstanding things, especially when connecting people.