Again and again Tainá meets people who understand her views but think they don’t have enough time, money or opportunities to consume more sustainably, better and with more awareness in the middle of a big city – to live Mottainai. But she says these are excuses which are down to laziness, and which she cannot accept. She is convinced that nowadays there is no excuse for waiting for governments to act instead of doing something yourself. But what sort of action could people take? Something like this: “Solidarity agriculture, have you heard of that? A farmer produces food for a group of customers, completely on demand, organic, of course, regional, and twice a year the customers help out in the fields and learn about where their food comes from. This is a really simple model, but the effects it has are huge. All of a sudden we no longer have any overproduction, no industrialisation of our food, no processing, just totally natural foodstuffs, and we even know where they come from”, she explains. And if that is all too much for anyone, they can still make a contribution by buying regional and seasonal produce, organic wherever possible, and, please, no products from New Zealand or Colombia. In this way individuals can still make a big difference. But the most important thing that each of us can do is this: recognise that the hunger in the world is linked with the wastefulness, buying habits and throwaway mentality we regard as normal.