MP: We are experiencing an evolution of transportation and through the power of software we will be able to develop personalised experiences for all passengers. Automated driving has a lot to do with software, but software is difficult to understand. So how do we bring on board those who haven’t had anything to do with it up to now?
PS: The ethical discussion of future topics such as Big Data is vital.
MP: We work with what we already know and trust at Designated Driver. I’ll give you an example: we have shuttles in Texas that run automatically to a certain extent with the help of sensors and cameras. There is no driver in the front seat, just the comforting sight of a steering wheel that turns. People are still welcomed by the system when they enter. This will probably make the transition that much easier for many of them. What they see in the shuttle is already basically familiar to them: they see a car. In theory, the interior could just as easily look like a playroom or an office. The imagination knows no limits. The great thing is: we can all keep dreaming together about what new mobility will be for us.
MR: Some of the great solutions to our most long-standing problems can already be found in some cities. I don’t just mean in terms of dealing with congestion and a lack of parking spaces, but also in terms of sustainability. What makes the city of tomorrow worth living in? One key aspect will be space-sharing. And this not only applies to living and working, but to mobility above all.