The biggest challenge has been trying to strike a balance between creativity and business and, to a certain degree, to help creatives see themselves as entrepreneurs (without the stigma that is often attached to the name). Increasingly, we’re all becoming entrepreneurs of a sort. Anyone who wants to pursue their passion and unique vision, as opposed to work for someone else, is essentially an entrepreneur. On the one hand, we have more opportunities available to us, but implicit in all these opportunities is a great deal of responsibility and liability as a business owner — you need to have a handle on the legal, financial, production, marketing/PR aspects and more that will enable that project to be a success in the long run. Of course, we’re not running an MBA program so no one is coming out of NEW INC an expert business person, but the hope is to give people a lay of the land. Even if they’re working with outside advisors, they should be able to articulate and direct a vision.