Mercedes-Benz Fashion Week Guide

21.07.2016 | Text Lena Lademann

William Fan's presentation at Mercedes-Benz Fashion Week Berlin

William Fan's presentation at Mercedes-Benz Fashion Week Berlin

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Blogger Bazaar's Lena Lademann hit the streets of Berlin during Mercedes-Benz Fashion Week. These are her highlights.

The who's who of the German fashion industry meets at the Mercedes-Benz Fashion Week in Berlin in search of the best shows, collections and events. Alongside the official shows, there are an increasing number of side events that add to the colourful and exciting ambience of Berlin Fashion Week. We feature the highlights here.

Best Shows

If you are looking for young, inspiring fashion and want to see designers with pizazz, talent and international potential, you should visit the Crown Prince's Palace (Kronprinzenpalast) to see Marina Hoermanseder and William Fan, the fashion salon and the me Collectors Room for the presentation by Dawid Tomaszewski. This follows the current trend of using more alternative settings than the familiar fashion show to present the latest designs. Take Lala Berlin, for example, who followed up last year's 'mood film' installation with a loft-like living room atmosphere where visitors could get closer to the fashion and the models. A further highlight was William Fan's show, where relaxed 'morning after' fashion featuring fur slippers, boyish blouses and cat pyjamas provided a contrast to the previous season's party collection. After the show, Fan encouraged the audience to explore his interior design collection backstage, where the models lolled about lasciviously on a bed that he had designed. Dawid Tomaszewski showcased pointed slip-ons and plenty of layering of a wide range of transparent and net fabrics, and his palette of sandy colours was bang on trend with the 2016 Mercedes-Benz Fashion Week. Beige, nude, sand and white featured prominently, as did the designer's favourite colours, navy blue and baby blue. Malaikaraiss showed knee-length, loose dresses with sharp tailoring and draping and was a favourite with her red accents in otherwise completely white outfits. As usual, Lala Berlin focused on strong patterns for strong women, highlights in orange and leather trousers with a buttoned flare, similar to the ones seen in Tomaszewski's show and which might become a must-have piece. The general tone of the fashion on show was natural and relaxed, featuring a lot of loose-fitting items. Unisex remains a hot trend for the coming season, as do flat shoes.

Best Side-Events

The trend towards having a variety of side events alongside the main show is not just noticeable at international fashion weeks, but also in our capital city. This gives the Mercedes-Benz Fashion Week in Berlin exactly the sort of blend of diversity that we want for an exciting mix of people and fashion. German bloggers and leading influencers were also well-catered to. The Blogger Bazaar (named after the influencer marketing agency and blog of the same name) that ran during Mercedes-Benz Fashion Week opened the doors of its #BloggerBazaarHQ to content creators, influencers, brands and opinion formers in the lifestyle sector, as well as to the press. By creating the perfect working conditions for innovative content – workshops with the important social media platforms Pinterest and Instagram, professional styling and shoots, and bringing together brand managers from the fashion and beauty industries – young entrepreneurs Tanja Trutschnig, Lena Lademann and Lisa Banholzer aimed to make the best content available to content creators. Alongside the shows and between events, the German fashion scene had the opportunity to network, shoot and work here. We provided the perfect shuttle service with our G-Class models, which chauffeured Caro Daur, Jessica Weiß, Xenia Overdose, Debiflue et al to the Blogger Bazaar in Berlin Mitte.

Best Mercedes-Benz Fashion Week Street Style Looks

The German Fashion Week audience is often viewed somewhat negatively on the international stage. One of the criticisms aimed at them is a perceived lack of refinement. We think that style and sophisticated fashion sense at the Mercedes-Benz Fashion Week in Berlin is growing stronger again and we showcase some of the best street style looks here.

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