When asked what she misses most since changing her consumer habits, she replies with a laugh: 'Nothing at all, to be honest! On the contrary - I enjoy inventing little everyday hacks and going my own way. That's got nothing to do with abstinence. The zero waste principle has made my life more fulfilled.'
Lauren is an exception to the rule – especially in America. In a country that attaches extreme importance to convenience and in which every (plastic) bottle of water is packed in its own plastic bag to be transported home. How can one break out of such habits? According to Lauren, it's all a question of organisation and enjoying the do-it-yourself approach. Taking your jute bag with you when you go shopping, ordering cocktails without a straw and doing without a receipt for a packet of chewing gum – small steps that add up to a big difference.