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Successful company.

Debut at ITR testing in Budapest: gooix watches and jewellery are joining Mercedes-Benz as a partner in the DTM. The successful Austrian company and the brand with the three-pointed star have agreed a long-term collaboration deal in the context of the world's most popular touring car series. Pascal Wehrlein will take his place at the wheel of the new gooix Mercedes-AMG C Coupé that commences its second DTM season this year. The gooix lifestyle brand stands for watches and jewellery designs that are right on trend and give everyone the freedom to make their own personal fashion statement.

Pascal Wehrlein to drive the gooix Mercedes AMG C Coupé during the 2014 DTM season.

The brand is emphasising its increasing internationalization and strong expansion with its commitment to the DTM and partnership with Mercedes. High quality standards, lifestyle character and design lines connect the brand worlds of gooix and Mercedes Benz.

gooix watch and jewellery brand joins Mercedes-Benz in DTM.

Bang on trend.

gooix CEO Michael Stadlmann: "We are bang on trend with our gooix brand. Speed is also important for us in the marketplace, as is quickly realising what's trending and producing the right products at the right time - skills that also play an important role in motor sport. Our brilliantly designed gooix Mercedes-AMG C-Coupé expresses that power and flexibility and perfectly complements the gooix brand world."

Individuality and creativity.

Toto Wolff, Mercedes-Benz Motorsport: "The gooix brand focuses on freedom, individuality and creativity - these are all values that are crucial in racing and in the DTM. Pascal Wehrlein, our Mercedes junior, belongs to a new, young, dynamic generation that identifies particularly strongly with those values. That makes him the perfect representative for the gooix brand which in its turn as a young company actually also suits Pascal very well. I am certain that he will produce plenty of outstanding highlights for us this season in the gooix Mercedes-AMG C Coupé."

Toto Wolff: The gooix brand focuses on freedom, individuality and creativity - these are all values that are crucial in racing and in the DTM.