Together with the Esports organisation SK Gaming, Mercedes-Benz launched plans for the first official eJuniorCup in 2022. "eFootball has been one of our mainstays for years. The concept of the eJuniorCup convinced us straight away: a community tournament for professionals, influencers, the eFootball community and, of course, Mercedes-Benz trainees," is how SK Gaming CEO Alex Müller explains the idea. Britta Seeger, Member of the Board of Management of Mercedes-Benz Group AG, responsible for Sales, adds: “Professionals and trainees in one tournament - that would be unthinkable in traditional soccer. For me, the eJuniorCup is a fantastic proof that eSports knows no boundaries."