On a crisp but sunny afternoon, the reporters and photographers weren’t just focused on proceedings at the start and finish line of the Circuito de Jerez in southern Spain. One eye was on the clock, too, because when it comes to recording important events – and especially in motorsport – every second counts. At exactly 1.43 p.m. on 4 February 2013, it was time. MERCEDES AMG PETRONAS drivers Nico Rosberg and Lewis Hamilton approached in two Mercedes-Benz SLS AMG Coupé Black Series and then pulled back the fine black cover under which the new car was concealed. They presented the new F1 W04 – a Silver Arrow will mark a new era of motorsport for Mercedes-Benz.