Explore new paths with Classic Car Travel.
Mining new discoveries from a rich history.
Business Innovation is always focused on the future, but opportunities for new business can also stem from the past. Interest surrounding the world of Mercedes-Benz heritage has prompted the Daimler Lab to begin a new project titled “Classic Car Travel”. In collaboration with a small premium brand based in Munich called Nostalgic, an exciting program has been devised — one that offers a unique fusion of emotion and automotive history. Based on experience gained on similar projects, it has become clear that — overall — consumers place a low priority on the ownership of luxury goods while at the same time placing a high value on the ability to use and enjoy luxury goods.
Experience vintage charm in a new way.
The route is part of the journey.
Create lifelong memories.
Are you ready to take a seat and make this one of the most memorable experiences of a lifetime? This is your chance! Visit our website and register for one of our three dream destinations: France, Italy or Germany. Click here for more information.