On VR and Soundtracks.

Forum for digital thinkers.

re:publica. It’s all about innovation, digital society, loving what’s new and social change. This is now the tenth time that the event has drawn international visitors and speakers. With its countless sessions and on-site offerings, re:publica has emerged as the biggest “conference on the Internet and digital society in Europe” – and Daimler, as the event’s sponsor, is now assisting in the process for the fifth time. To mark the anniversary year, Daimler Business Innovation presented itself in a multi-area booth concept.

Stimulating the senses to expand horizons.

Innovation isn’t just about thinking. Innovation and creating pioneering new ideas can happen when the senses are stimulated, and innovative ideas are caused not usually by one single sense but mostly by all of them. The best example is Virtual Reality – a theme that is so relevant that this year re:publica gave it a whole building of its own.
VR is a multi-sensory experience so authentic that it could almost be reality – until you remove the glasses. The Daimler Business Innovation booth concept also spoke to the senses this year and invited delegates to become an active part in the concept.

Classroom reloaded.

One thing has become clear over ten years of re:publica: we never stop learning. We are a learning society. In a classic auditorium setting, visitors were able to talk with us and scribble on the digital blackboard – or on the school desk. In his talk, Christian Geiss discussed his bold thesis that automobiles may soon no longer represent the core business of automobile manufacturers. The idea was hotly debated in a very full classroom.
Other mobility theses were also talked about at length in smaller groups. David Menzel posited the question of how health can happen in cars; Dieter Feder spoke beforehand about the ‘automotive microcosm’. And to prevent minds from overheating, there was an opportunity to cool off in a dedicated shark-tank – in virtual reality of course.

Rock ’n’ Roll in der Diskokugel.

Big, round, sparkly – and it makes music! We aren’t referring to Marijke Amado’s magic ball but to our own disco ball whose interior was kitted out with musical instruments. It was there that visitors could give free rein to their creative needs and help design their very own sound track for re:publica. How did it sound? Awesome!

Poffertjes. Yes! Yes!

Which sensory experience should never be lacking among all the food for thought? Taste! To provide an energy-boost between events, our Mercedes-Benz Foodtruck offered poffertjes and smoothies – and even a nightcap later on in the evening. Because cash is so very 2015, visitors paid with Tweets. Sounds simple, and it was – tasted good too.

Live, in the thick of it, here and now.

Pioneering digital thinkers who were not fortunate enough to make it to this year’s re:publica were able to follow some of our sessions live on Periscope and Facebook, take a glimpse behind the scenes on Snapchat and browse images of the day on Facebook and Instagram.
If you missed it, follow now. We really enjoyed talking to visitors, exchanging ideas, and learning more. We’re looking forward to next year.