Today he has taken the time to visit the IAA because there’s an E-Class station wagon fitted with Mercedes-Benz ex-factory driving aids. The project, launched by Daimler Business Innovation, allows customers with limited mobility the ability to order factory direct driving aids, curbing the cost of refitting their car after purchase. The driving aids are chosen based on the individual needs of each customer to ensure maximum mobility.
In addition to the control and steering systems, hand control units and pedal changes, also included is a swivel seat for more comfort upon entry and exit of the vehicle. Another important consideration is that the vehicle remains usable by the whole family. You can check out the entire exhibit that was presented at the IAA here.
In 2012, Magenheim entered the Stiftung Deutsche Sporthilfe (“German Sports Aid Foundation“) mentoring program and got in contact with Philip Wex, who is working on voice and gesture-controlled operation of vehicles at Daimler AG. Philipp became Sebastian’s mentor and introduced him to Mercedes-Benz ex-factory driving aids, which he is now the brand ambassador for. He acts as a brand ambassador for the driving aids as believes that mobility is an issue of ever-increasing importance.
As we live in an aging society, there need to be options not only for those people in wheelchairs but also for all customers who are restricted in their mobility, but still want to remain mobile. The basketball player sees mobility innovation as an increasingly important trend in which he sees Mercedes-Benz as a pioneer.
And what does this professional sportsman drive privately? As a Mercedes-Benz brand ambassador, it is of course understood that his car should not go without the iconic 3-pointed star up front. Magenheim drives the sporty and compact GLA 250 4MATIC*, a partner that takes him to his daily sports training, university studies and training camps with the national team. There isn’t a lot of time to drive for pleasure — but when there is, he’s very happy with his fully equipped GLA.