Adventure stories from uncharted terrain.
In 2013, Daimler started another expedition into uncharted terrain. Daimler organised an international design contest open to all comers, its title, ‘Design a Mercedes-Benz Golf Cart’. Pencil sharpeners buzzed around the globe, ballpoints squealed in their ink – and, in no time at all, the inbox was overwhelmed. Thousands of excited participants responded. Eyes radiated enthusiasm with a look that said, OK, when can we start? Where do I get my Golf Cart? On the surface, the company stayed as still as the grave. But, deep inside, the cogwheels began to turn – designers designed, model makers modelled and the whirr of electric screwdrivers was not to be overheard – in secret.
A sign of hope.
Hints and clues.
Revelations – it’s ‘a real sports car’.
We would like to express our thanks to everyone involved in the #arealsportscar marketing campaign and are already looking forward to the success of whatever comes next.