Touching all senses – beyond mobility

Daimler Business Innovation at the tenth-annual re:publica.

The re:publica Internet and Society Conference in Berlin is celebrating its 10th anniversary. We at Daimler Business Innovation will be taking part as a partner for the fifth time, and have come up with a brand-new stand concept to mark the occasion that focuses on “Touching all senses – beyond mobility”.


This year, following the motto “TEN is NET“, re:publica strives to present the digital society with a good hard look at its own reflection. Our concept connects with the motto by engaging all the senses with creative spaces of interaction and self-reflection. From the retro classroom “Learning Society” and the disco ball you can actually get inside of to the Mercedes-Benz Food Truck — all aspects of our engagement at re:publica 2016 appeal to the different senses and invite visitors to entertain introspective musings and inspire discussion. “This year, we’ll be at re:publica with three very exciting areas. Based on the five senses of sight, hearing, smell, taste and touch, we’ll be offering a platform aimed at providing opportunities for encounters, self-reflection and discussions,” says Susanne Hahn, Head of Daimler Business Innovation.

Disco Ball, Learning Society and Food Truck.

In the musical disco ball in the Main Hall, participants can create the event’s soundtrack. In the “Learning Society”, employees from Daimler Business Innovation will be holding workshops on topics such as “In-Car Health” and “Microcosmic Life on Wheels” to foster discussion and exchange with the conference’s participants. Located outside, our Mercedes-Benz Food Truck offers the opportunity to pamper visitors’ sense of smell and taste by offering smoothies in exchange for tweets.

Exciting sessions & panels.

Moreover, there will also be Daimler-sponsored sessions as part of the official program. Anke Kleinschmit, Head of Daimler Group Research & Sustainability, Alexander Mankowsky, Daimler AG Futurologist, as well as discussion partners Eileen Mandir, Head of Product Development & Lab at mobility provider moovel Group GmbH and Oliver Fink, Chief Technical Architect at mapping service HERE will hold a panel on the connection between memory and navigation titled “Neural Health & Story Maps”.
Susanne Hahn together with Christian Geiss will discuss the value of the automobile in her session. Aside from re:publica, you can, of course, also visit us on Facebook, Twitter, Instagram, and YouTube or follow taubenheim_13 on Snapchat .