The new A-Class is the first Mercedes-Benz model to feature the completely new multimedia system MBUX - Mercedes-Benz User Experience, which also ushers in a new era in Mercedes me connectivity. A unique feature of this system is its ability to learn thanks to artificial intelligence. MBUX can be individualised and adapts to suit the user. It thus creates an emotional connection between the vehicle, driver and passengers.
“New technologies must place the focus on people and make their lives easier. The new A-Class does this in many ways, and becomes an emotional and intelligent companion,” says Ola Källenius, the member of the Board of Management of Daimler AG responsible for Group Research and Mercedes-Benz Cars. “One good example is MBUX – Mercedes-Benz User Experience: it combines intuitive and natural operation with intelligent, learning software.”