The film was directed by François Rousselet. He is currently one of the most creative minds behind music videos and advertising films. Rousselet has worked with stars including Kanye West, Madonna, Depeche Mode, Snoop Dogg, Pharrell and Jack White. He has received MTV Music Awards and World Music Awards.
The film’s images are acoustically accentuated by the song “Just like honey” by Scottish rock band “The Jesus & Mary Chain”. As well as the long version the film will be available for viewing as a 30-second version at mercedes-benz.com/cla. It is part of an integrated marketing campaign for the new CLA Coupé, which was unveiled at the world premiere on 8 January 2019 at the CES in Las Vegas.