“In realising this concept through photography my goal was to create images comprised of real and unreal elements interacting. I created practical (in-camera) effects which appear to be simulated, in combination with software-generated effects which appear to be real. To achieve this, I designed holographic elements in software which were then created practically via the photography technique called ‘light painting’ or through the use of stencils. These elements were designed to light the Concept EQ, while also functioning as purposeful elements of the image, in many cases as a waveform holographic barrier between the car and what lies beyond it.
The opportunity to have the Mercedes-Benz Concept EQ as my subject was a perfect fit for this project, aesthetically and conceptually, an electric vision inspired by the future of mobility.”