Innovative and versatile.

For yesterday’s opening of the new Product Engineering Centre in Beijing, Mercedes-Benz put the focus squarely on the G-Code vehicle study. The innovative and versatile Sports Utility Coupé (SUC) for town and country shows how emotionally appealing a future compact SUC can be, and what evolutionary possibilities the Mercedes-Benz design philosophy offers.

The new Product Engineering Centre of the brand bearing the three-pointed star also features a complete design studio. Under the leadership of the main studio in Sindelfingen, the studio in Beijing creates design models and mobility concepts that incorporate and focus on local cultures and trends.

Mercedes-Benz Vision G-Code. SUC study from Asia for Asia.
Mercedes-Benz Vision G-Code. SUC study from Asia for Asia.

The combination of emotion and intelligence.

The G-Code concept vehicle is a prime example of this strategy: it interprets the current design idiom of sensual purity from the perspective of the Mercedes-Benz advanced designers in Beijing and Sindelfingen. The combination of emotion and intelligence conveys modern luxury in a compact form. As a result, the G-Code is also a perfect fit for today's understanding of design in China. “The G-Code is both beautiful and intelligent, and interprets our typical Mercedes Coupé design idiom”, says Gorden Wagener, Head of Design of Daimler AG. A coupé-like side line, a dynamically flowing greenhouse and extremely sporty proportions immediately catch the eye.

G-Code: inspired by the urban lifestyle of Asia’s metropolises.

The designers of the G-Code drew their inspiration from the modern lifestyle and digital affinity of the younger Asian society. In the future, this generation will prefer above all cool and sporty crossovers, as prior studies conducted by Daimler have shown. At the same time, the G-Code initiates an automotive trend that focuses on new technologies, classic craftsmanship and design. With the G-Code the employees of the Advanced Design Centres in Beijing and Sindelfingen not only implement technical innovations, but also provide a look ahead to the evolutionary possibilities of the Mercedes-Benz design philosophy of sensual purity.

Mercedes-Benz Vision G-Code. SUC study from Asia for Asia.

Expression of sensual purity.

The 2+2-seater SUC measures about 4.10 metres in length and has counter-opening doors. It captivates with a coupé-like profile, muscular wheel arches and a continuous greenhouse without visible A-pillars. This continuous glass area - similar to the cockpit glazing of a powerboat - lends the G-Code, which is about 1.90 metres wide and only about 1.50 metres tall, a coherent horizontal arrangement and a resounding forward thrust even while at a standstill. This solution seems to literally levitate the roof with its retractable roof rails and tension-charged surfaces above the vehicle body, and signals the lightness of automotive being.

Mercedes-Benz Vision G-Code. SUC study from Asia for Asia.

In addition to the striking “muscles” that span from the headlamps to the rear and lend the side a purist and flowing line, the 21-inch aluminium wheels with delicate carbon-fibre spokes catch the eye in the side view. They provide an interesting contrast to the harmonious side line of the G-Code.

Mercedes-Benz Vision G-Code. SUC study from Asia for Asia.

A digital world in the radiator grille: regards from the “warp drive”.

Regarding the front of the G-Code, the designers have created something very special. In place of a conventional louvred grille, the central trademark star and the two chrome louvres in the radiator are surrounded by a continuous display. The inspired display visualises the current operating mode of the G-Code with a complex and multi-layered star matrix:

When the G-Code is parked, it signals the current rest mode with a softly pulsating blue light. In all-electric HYBRID eDrive mode, the digital miniature stars in the radiator grille light up in blue and seem to move from the edge of the display towards the centre. In the mixed HYBRID eco mode, the colour changes to a purple hue. In HYBRID sport mode on the other hand, the colour changes to a vivid red and the direction of movement of the miniature stars is reversed. It creates the impression of the G-Code permanently transporting imaginary energy to the outside.

Mercedes-Benz Vision G-Code. SUC study from Asia for Asia.

Attractive exterior details demonstrate high tech.

The two full-LED headlamps are further eye-catchers at the front in addition to the innovative radiator grille. When they are switched on, they extend from the depth of the headlamp like the lens of a digital camera and focus the light in line with the driving and traffic situation.

In addition, the daytime running lamps in the shape of a stylised “G” attract attention.

The interior: anything but painting in black and white.

In the interior of the G-Code a striking contrast between dark and light areas signals clarity. In addition to the stylistic appeal it exudes, there is also a technical reason behind this colour scheme. While black components such as the dirt-resistant floor covering or the carbon-fibre seat structure are supposed to visualise stability, durability or utility, the white interior components such as the soft leather upholstery on seats and armrests embody comfort and wellness. The high-contrast interior exudes modern luxury and at the same time provides the perfect stage for orchestrating the individual modes of the hybrid drive system. Similar to the visualisations of the display in the radiator grille, the interior lighting also varies, with the large wide-screen display adopting both the star matrix and the colour schemes.

Mercedes-Benz Vision G-Code. SUC study from Asia for Asia.
Mercedes-Benz Vision G-Code. SUC study from Asia for Asia.

Digital world meets feel-good atmosphere.

The high-quality seats with a shell-like design and a mix of carbon fibre and leather resemble sculptures. In addition, they are equipped with 3D body scanners that monitor important physical parameters and can optionally show the degree of wellness of all occupants on the central display.

Depending on the measured values, massage, heating or cooling functions are automatically activated in the seats, which help prevent fatigue or eliminate muscle tension already at a very early stage. This ensures relaxed travelling even on longer journeys.