Filming for the advert with Sebastian Kienle takes place right at the foot of the Kaunertal glacier in North Tyrol, Austria. This place is just 160 km to the west of Zell am See, where Kienle came second in the 2015 middle distance IRONMAN world championship. On a closed road, at an altitude of between 1,500 and 2,000 m, the omnipresent mountain fog follows the production team. Above the tree line, the landscape becomes barren and surreal, the air is remarkably thin. Pursued by a camera car, Sebastian Kienle easily makes his way up the glacial road. For experienced athletes like him, these hostile conditions are no big deal – he’s currently in training for the IRONMAN world championship in Hawaii and is in top form.