Yet the vehicle and the name were still missing. Naturally, the idea revolved around India and its amazing cuisine. The trio quickly decided on the Hindi term “Masala”, the word describing a diverse range of Indian spice mixtures. But they needed more than just delicious food to win over the culinary connoisseurs: they needed to be unique. “We wanted to do more than just open a typical food truck. It had to be something special, a brand of its own with a sustainable, sophisticated and, above all, authentic product”, he says.