EQ: The new brand for electric mobility

EQ: The new brand for electric mobility

Mercedes-Benz flips the switch.

Mercedes-Benz flips the switch.

What is EQ?

 

 

Revolutions always start on the streets.

Revolutions always start on the streets.

Revolutions always start on the streets.

Revolutions always start on the streets.

The expression "Really, we should change the world" has never actually changed the world. We genuinely want to start the electromobile revolution. That's why we haven't just stopped at vehicles, rather we are also expanding our offering to include specific products, services and innovations which go far beyond just driving. The way in which we travel, how we use energy, how we intuitively interact with our vehicles – all of that will change.

The name of our revolution is EQ, and it stands for "Electric Intelligence by Mercedes-Benz." And the process is already well under way. With the extensive EQ power fleet by Mercedes-Benz – the plug-in hybrids with the star.

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"Zero-emission cars are the future."

Dr. Dieter Zetsche

CASE: Connected, Autonomous, Shared, Electric.

CASE: Connected, Autonomous, Shared, Electric.

CASE: Connected, Autonomous, Shared, Electric.

CASE: Connected, Autonomous, Shared, Electric.

The beacon for the future is also the near-series concept vehicle "Concept EQ" which celebrated its global premiere at the 2016 Paris Motor Show. With this concept, Mercedes-Benz is showing that the electric car will soon be moving into the fast lane.

"The mobility of the future stands on four pillars at Mercedes-Benz: Connected, Autonomous, Shared and Electric. 'Concept EQ' consistently brings them all together,"" says Dr. Dieter Zetsche, CEO of Daimler AG and Director of Mercedes-Benz Cars."

The first series-produced EQ model in the SUV segment will roll off the assembly lines in this decade. It will be followed by a model initiative, with electric cars successively extending the Mercedes-Benz Cars portfolio.

What is EQ?
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