Studio Odeonsplatz by Mercedes-Benz is not a classic retail store, it’s a disruptive format built in an agile and interdisciplinary way. Set within an atmosphere of modern luxury, the Studio uses spatial play instead of static design to offer an inspiring interaction of people, brand and products. In cooperation with global artists the space transformation is becoming a ritual of the concept.
Studio Odeonsplatz embraces disruption to offer a creative playground for creative minds. Get excited for ever-changing campaigns and cutting-edge installations.